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Internet Entrepreneurship: first step, getting started: Article 2

Internet Entrepreneurship: first step, getting started: Article 2

I started my first business silk tie retailing using a ready made website template and shopping cart. This was because I did not want to spend a lot of money having a site built and did not know anything about web retailing so wouldn’t be able to specify what I needed anyway. It seems to me that this was a good decision. It meant that I could concentrate my work on getting the product, merchandising, sales text and internet marketing right and not worry too much about the other stuff. As I have progressed I have wanted to change some things in the site design but it has been fairly easy and cheap to do so and I have changed only the things that really needed to change. I got my website from www.DPBUk.co.uk who have been good but there are many other companies out there selling ready made retailing websites.

The first step in getting the business up and running was to add my sales text. I decided to aim initially at the UK market only as that is the one I know and is less competitive than the us. My sales text for the front page aims to do a few things; show that I am UK based, show that people can trust and rely on the site (site looks professional, address is prominent, email and phone numbers are listed, money back guarantee and testimonials from customers) and encourage people to browse the ties knowing that prices are reasonable and shipping is free.

Next priority was to make finding the right tie easier. I did this by creating all sorts of categories; by colour, by style etc. Then was the grinding effort as going into every tie in the catalogue and adding it to various categories. This effort was well worth while however, if people can’t quickly find what they are looking for then they will go elsewhere. It is so easy on the internet to pop into the next shop that you must make it very easy for people. Not only did I categorise every tie in to multiple categories, but I also tagged each tie with a basic description so that the Search box on my site would pull up relevant searches. Finally I selected what I thought were the nicest ties for the featured products on the front.

Final priority was pricing. I wanted the pricing to be competitive and to be easily changed, so that I could experiment and find the best pricing. I also wanted to make it clear to people that prices were much lower for the quality than you would get on the high street. I therefore decided to put high-street retail pricing in and then use a Sale to reduce the price to a competitive internet level. This has worked fairly well, although I think I under-priced initially. Now I am slowly increasing prices and it does not seem to be hurting sales. In pricing I wanted to have progressive quantity discounts to encourage people to buy more silk ties, however the cart system couldn’t handle it. In the website administration it did have bands for price by quantity which I filled in for every product, only to find that it only worked if you bought multiples of the same silk tie. I haven’t yet found a way of doing what I want with the cart, but am glad that I left the volume discounts bulk buying of the same tie in. I get lots of orders for multiples of the same tie from clubs, companies and weddings and having the discounts has definately paid off.

Have a look at the site at www.tiespecialist.com to see the design in action.After a week or so have work every evening and weekend the site was looking good enough to go. I placed a few trial orders for silk ties to make sure everything worked. It didn’t. Test, test and test again until it works great. Finally the moment of truth, I was ready to go live and start getting customers.

Google AdWords has been the biggest expense in getting the business going. To have a successfull internet business you have to get people to come to your site. When you start a high-street shop you have passers by to sell to but when you start a new website you have no passers by. Google does not rank new websites highly so no one will find you by accident. The only way to get visitors quickly is to advertise. I figured that offline advertising wouldn’t be very good, much better to sell to people when they are at their computers already. I also figured that banner ads and listing sites are poor value for money. I therefore focused all my advertising on AdWords first and then Overture.

AdWords is a very clever system. Completely automated, it allows you to advertise to people whoare searching for particular keywords in particular countries. For example for www.tiespecialist.com I want people in the UK who are searching for tie, ties, silk ties, woven silk ties, wedding ties, bow ties, polyester ties etc. The adverts appear on the right hand side of Google and you only pay when someone clicks through. In this way it is better than traditional advertising in that you know you get visitors to your site for your adspend.

How far your ad is from the top depends on how much you are willing to pay and your click through rate (CTR). In essence Google maximises the money making potential of each search by showing the ads people are most likely to click on and that pay the most. When I started my website I put in lots of keywords, wrote an ad and aimed it at the UK. I quickly found that I needed to pay 20p to 35p per click to be in the top 3 for the ads. In the first week of advertising I generated 150 clicks or so per day at 25p each on average and got no sales. After the 1st week sales started to come in at the rate of 1 or 2 per day. When I worked out the cost per conversion I was paying £40 per day for 1 to 2 sales, giving a cost per order of £20 to £40 pounds. The gross margin on an average order is only £10 so I am losing money with every order. This is to be expected at first and I was quite prepared to invest in marketing to get potential customers so that I could improve my website and then build a customer base which would give me long term profitability. However to make pay per click advertising work I needed to do a whole bunch of things:

Cut my cost per click dramatically Improve my conversion rate once people clicked through to my site Increase the average order size I have managed to get the cost per click down to less than 15p per click average by doing a number of things.

First of all I tested lots of keywords to find ones for which there was little competition. For example “how to tie a tie” has no one else advertising on it so I can get traffic for the minimum of 2 pence per click. However the keywords have to be relevant to your product and ultimately convert to sales. I have still found that the vast majority of searches are on the simple keywords; tie, ties so I have to find a way of getting in to that space if I want to get decent numbers of visitors.

Secondly, improve the ads. A great feature of AdWords is that you can run multiple ads simultaneously and track the click through rates of each. Then you get rid of the worst performing ads. The key here is to change one part of your ad at a time (so that you know which change causes the effect) and to wait until you have had least 50 clicks on an ad before making a judgement on it (at low numbers of clicks the performance can fluctuate dramatically with chance). As your ad gets better CTR you get more visitors and a higher ranking so you can reduce the amount per click and still get the same performance. I have improved my average click through from 0.75% when I started to 2.6% by running better ads.

Thirdly, remove poor performing words. You will find that there are some words which are not particularly relevant or have lots of competition, where your clickthrough is low and cost high. I have found it is best to delete them. I have also used negative keywords which allow you to exclude certain words. For example with “tie” I found that some people were searching for “tie fighter” so had “-fighter” in AdWords to exclude these searches. This improves CTR and position.

Fourthly, check out the competition and decide where you need to be in the ranking. For my art website www.artspecialist.co.uk selling oil painting reproductions of masterpieces, I have found that for many words the competition are selling painting courses or prints. Why pay high CTR’s to rank above these companies when potential customers will be scanning past them anyway. I have found it really pays to type each keyword into Google and decide where you need to be to match your competitors. On some words I can be bottom and still be the first company selling oil painting reproductions .

I hope you have found this useful. Read more on my blog at http://specialist-paintings-ties.blogspot.com/. In the next article I will take about conversion rates

UK English woven silk tie business at http://www.tiespecialist.com UK reproduction oil painting business at http://www.artspecialist.co.uk Web marketing and internet entrepreneurship blog at http://specialist-paintings-ties.blogspot.com/

UK English woven silk tie business at http://www.tiespecialist.com UK reproduction oil painting business at http://www.artspecialist.co.uk Web marketing and internet entrepreneurship blog at http://specialist-paintings-ties.blogspot.com

Getting a Job Offer From a Company in Canada

by Michael @ NW Lens

Getting a Job Offer From a Company in Canada

If you receive a job offer from a Canadian company, your visa application process will be much easier!

I strongly recommend obtaining a job offer from a Canadian company before submitting your visa application. If you can get this document, it will not only help you settle easier in Canada , but it will also increase your Pass Mark assessment.

Let me explain the way a job offer will help you increase your Pass Mark assessment:

You will receive 10 points if:
– You have a permanent job offer in Canada . However, please note that this offer has to be confirmed by Human Resources and Skills Development Canada (HRSDC).

If you are already in Canada (with a temporary work permit), and you decide to apply from within the country, you will also receive points in the following situations:

You will receive 10 points if:
– Your temporary work permit was issued after receiving a confirmation of a job offer from Human Resources and Skills Development Canada ; – Your temporary work permit was exempted from the requirement of a issued after receipt of a confirmation of your job offer from HRSDC (due to an international agreement).

Also if it represents a relevant benefit to Canada or its competitiveness (i.e. intra-company or post-graduate work respectively).

I recommend visiting the following website for further information about the specific requirements for these situations: http://www.cic.gc.ca/english/skilled/qual-5-4.html

It is very important that you understand this process, in case you are interested in using a Canadian job offer in your application.

First of all, what is The Department of Human Resources and Skills Development (HRSD)?

This Department has a very specific objective: to ensure that all the Canadians have the right elements and tools to succeed in the Canadian workplace.

To achieve this objective, one of the main duties of this Department is to make sure that all the foreign workers support the Canadian economic growth. Foreign workers are very important for the Canadian economy!

For this reason, this Department is responsible of ensuring that the right Skilled Workers are hired by the Canadian companies.

Let me explain what the Canadian companies have to do to make a permanent job offer to a Skilled Worker (I hope that is your case, you will earn 10 points!).

Basically the companies have to options:

1.They can submit an application for an HRSDC labour market opinion (normally called LMO). This is one of the requirements that Citizenship and Immigration Canada (CIC) takes into consideration when they evaluate your visa application.
2.The companies can also submit an application for an HRSDC arranged employment opinion (normally called (AEO).
A positive AEO will also be extremely important when your visa is processed. However, the AEO does not allow the person to work in Canada before the Permanent Residence visa is accepted and issued.

If you have already contacted a Canadian company, and they are interested in giving you a job offer, I suggest letting then know that the following two websites will be very useful.
– To apply for the LMO : http://www.hrsdc.gc.ca/en/epb/lmd/fw/poWorkPerm.shtml – To apply for the AEO: http://www.hrsdc.gc.ca/en/epb/lmd/fw/poArrEmp.shtml

See you in Canada !

Alex Berezovsky is the creator of the ”Step-by-Step Immigration to Canada” program, and he manages http://www.stepbystepimmigrationcanada.com

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Getting Quality Job Offers – on Auto Pilot

by hagge

Getting Quality Job Offers – on Auto Pilot

You’ve submitted your resume to every major recruiter in the industry, and you’re being referred to positions that just don’t meet your minimum salary requirements. Add to this, you were hoping to find job growth, so that you could continue moving up the ladder, and position yourself for upward mobility in your new job. Again and again, you hear from the staffing specialists that you just don’t have the job stability the company is looking for, or your salary history doesn’t coincide with the salary you’re applying for. It can all be completely overwhelming to a job seeker, unless you arm yourself with the knowledge and the tools, to know what to expect on the job hunt.

This article is for those individuals who are looking to make their next career move, but may have changed jobs a little too frequently to have (what recruiters refer to) a stable work history. What is the secret to getting the right job offers, completely on auto-pilot?

First of all, let’s discuss the reasons recruiters turn away the average job seeker, and focus the majority of their attention on placing candidates that earn more than 0,000 per year. Secondly, we’ll talk about alternatives to the traditional recruiting services, that can handle the footwork associated with any job search, so you won’t have to. Finally, we’ll move on to show what you can do to ensure you have more than 5000 staffing specialists working for YOU – to find you your target job.

To a professional recruiter or talent acquisition professional, the “average job seeker” is not an area they choose to work with. Since a high percentage of recruiters work on contingency, or on straight commission to be paid only IF they place the candidate who is actually hired, it behooves them to focus on those job seekers who earn the largest salaries. After all, 25 – 30% of the candidate’s first years annual salary, at 0,000 is a lot more than the candidate who earns ,000 per year. So, when you are in what is termed “the working class,” you will find that many recruiters will not find the time to work with you.

So what can a job seeker do to have a professional running searches for them, and assist them in finding their next career move? There are Staffing Specialists who offer their search and placement services for all income levels, and offer complimentary registration for job seekers to get started. Registered job seekers can expect to be contacted via email, when a job opens that matches their parameters. At that point, it is up to the candidate to decide whether or not to move forward in the process. This system creates a win-win for all parties involved, because the job seeker is able to put their job search process on auto-pilot, and the professional search is conducted in such a way, that it does not interrupt the job seeker’s day to day activities.

For those job hunters who need to make a change immediately, they can sign up for the “Fast Track” service, and expect to receive expedited service. When a job seeker registers for the “Fast Track” option, they will have more than 5000 staffing specialists working to find them their next career move. The job offers presented to the candidate are high quality, and the process enables the job seeker to focus on his or her other responsibilities.

Regardless of whether you are considering a change of employers, or actively looking, isn’t it time that you put your search on auto-pilot? Put the numbers and the quality of job offers in your favor.

Christina Archer is a Managing Partner of SterlingProfessions.com, an alternative recruiting solutions company. Offering hiring managers and employers the opportunity to “try before they buy,” the company finds and places quality talent across all industries, and provides a full one year replacement guarantee on all placements. Additionally, the company offers postings on their career board and unlimited resume access. Employers can register to begin utilizing a staff of more than 6000 Staffing Specialists, when they visit the company’s website, at http://www.SterlingProfessions.com

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W@W Commentary -Getting that JOB-

If you are not already whatsss UPP I need to check the Twitter is not the World Wide Web. Twitter. If Komugai introduced me to check the main time: the World Wide Web Thank you. Video. Here you have my wonderful sponsors modz the COM check time to love Arsenal: WWW adoption. Video. com is a great day!

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Posts Tagged ‘Getting’

Internet Entrepreneurship: first step, getting started: Article 2

Getting a Job Offer From a Company in Canada

Getting Quality Job Offers – on Auto Pilot

W@W Commentary -Getting that JOB-

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